{"id":1994,"date":"2014-10-10T16:48:57","date_gmt":"2014-10-10T20:48:57","guid":{"rendered":"http:\/\/www.bigassfans.com\/?p=12776"},"modified":"2014-10-10T16:48:57","modified_gmt":"2014-10-10T20:48:57","slug":"bloomberg-businessweek-publishes-advice-chief-big-ass-carey-smith","status":"publish","type":"post","link":"https:\/\/bigassfans.com\/ca\/bloomberg-businessweek-publishes-advice-chief-big-ass-carey-smith\/","title":{"rendered":"Bloomberg Businessweek Spotlights Big Ass Fans in Advice Column"},"content":{"rendered":"<p><i>Bloomberg Businessweek<\/i> Columnist Karen E. Klein today highlighted Big Ass Fans\u00ae in her \u201cSmart Answers\u201d column.<\/p>\n<p><span style=\"line-height: 1.5em\">One of the column\u2019s readers asked how to get noticed when launching a new product. She shared Big Ass Fans&#8217; experience m<\/span><span style=\"line-height: 1.5em\">arketing Haiku\u00ae\u00a0, the company\u2019s highly successful home ceiling fan. Because Big Ass Fans was entering a new\u00a0<\/span><span style=\"line-height: 1.5em\">market, the process involved an extensive advertising campaign.<\/span><\/p>\n<p>Haiku has gone on to win scores of international design and technology awards.<\/p>\n<p>Klein also noted how customers\u2019 requests for high-quality LED fixtures led Big Ass Fans to develop lighting products. The company&#8217;s full-service, direct-sales approach cuts out the middlemen usually involved in the purchase of light fixtures, so customers have the benefit of working with only one company throughout a project.<\/p>\n<p>Read the full article <a href=\"http:\/\/www.businessweek.com\/articles\/2014-10-10\/marketing-six-tips-for-launching-new-products\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg Businessweek Columnist Karen E. Klein today highlighted Big Ass Fans\u00ae in her \u201cSmart Answers\u201d column. One of the column\u2019s readers asked how to get noticed when launching a new product. She shared Big Ass Fans&#8217; experience marketing Haiku\u00ae\u00a0, the company\u2019s highly successful home ceiling fan. Because Big Ass Fans was entering a new\u00a0market, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1994","post","type-post","status-publish","format-standard","hentry","category-media-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bloomberg Businessweek Spotlights Big Ass Fans in Advice Column - Big Ass Fans\u00ae - Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigassfans.com\/ca\/bloomberg-businessweek-publishes-advice-chief-big-ass-carey-smith\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bloomberg Businessweek Spotlights Big Ass Fans in Advice Column\" \/>\n<meta property=\"og:description\" content=\"Bloomberg Businessweek Columnist Karen E. Klein today highlighted Big Ass Fans\u00ae in her \u201cSmart Answers\u201d column. One of the column\u2019s readers asked how to get noticed when launching a new product. She shared Big Ass Fans&#8217; experience marketing Haiku\u00ae\u00a0, the company\u2019s highly successful home ceiling fan. 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