{"id":4248,"date":"2018-05-23T09:35:00","date_gmt":"2018-05-23T13:35:00","guid":{"rendered":"https:\/\/www.bigassfans.com\/?p=4248"},"modified":"2018-05-23T09:35:00","modified_gmt":"2018-05-23T13:35:00","slug":"ad-age-recognizes-marketing-big-ass-fans","status":"publish","type":"post","link":"https:\/\/bigassfans.com\/ca\/ad-age-recognizes-marketing-big-ass-fans\/","title":{"rendered":"Ad Age recognizes marketing at Big Ass Fans"},"content":{"rendered":"<p>Ad Age Columnist Drew Neisser published today an in-depth look at Big Ass Fans\u2019 approach to marketing.<\/p>\n<p>From the history of the company\u2019s quirky name to the importance placed on potential customers experiencing the product, the article and accompanying podcast reveal how \u201chumor and personality\u201d are \u201cessential elements of the company\u2019s success,\u201d Neisser writes.<\/p>\n<p>Click <a href=\"http:\/\/adage.com\/article\/cmo-strategy-columns\/industrial-strength-humor-power-big-ass-fans\/313595\/\">here<\/a> to read the article and listen to the podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad Age Columnist Drew Neisser published today an in-depth look at Big Ass Fans\u2019 approach to marketing. From the history of the company\u2019s quirky name to the importance placed on potential customers experiencing the product, the article and accompanying podcast reveal how \u201chumor and personality\u201d are \u201cessential elements of the company\u2019s success,\u201d Neisser writes. Click [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4248","post","type-post","status-publish","format-standard","hentry","category-media-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Age recognizes marketing at Big Ass Fans - Big Ass Fans\u00ae - Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigassfans.com\/ca\/ad-age-recognizes-marketing-big-ass-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Age recognizes marketing at Big Ass Fans\" \/>\n<meta property=\"og:description\" content=\"Ad Age Columnist Drew Neisser published today an in-depth look at Big Ass Fans\u2019 approach to marketing. From the history of the company\u2019s quirky name to the importance placed on potential customers experiencing the product, the article and accompanying podcast reveal how \u201chumor and personality\u201d are \u201cessential elements of the company\u2019s success,\u201d Neisser writes. 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