Leah Larson, CEO of Big Ass Fans and President of the Air Movement & Heat group at Madison Air, is a visionary leader known for transforming brands and driving strategic growth. With expertise in brand evolution, product innovation, and front-line engagement, Leah is guiding Big Ass Fans to new levels of customer experience and growth. Previously, she served as CMO for Madison Air where she repositioned the company as a leader in Return on Air™ across industrial, commercial and residential industries. She also spent over a decade at Ecolab, leading global growth initiatives and enhancing the company’s brand. Passionate about community involvement, Leah serves on the board of the University of Minnesota’s Carlson Global Institute and volunteers with multiple organizations. She holds a BBA from St. Norbert College and an MBA from the University of Minnesota’s Carlson School of Management.

Laura Felthaus, Vice President of Marketing at Big Ass Fans, is an intuitive, strategic leader passionate about driving brand growth and building high-performing teams. Renowned for her ability to elevate brand visibility and amplify customer engagement on a global scale, Laura meets challenges with bold creativity and unites teams around a shared mission of excellence. Her career includes leadership roles at Peepers, Tonal, and Nike, where she spearheaded transformative campaigns, including the record-breaking 2019 Women’s World Cup jersey initiative. Equipped with innovative problem-solving skills, a people-first leadership style, and consumer insights expertise, Laura specializes in integrated marketing campaigns and cross-functional collaboration. A former collegiate golfer and University of Kentucky alumna, she holds Lexington as a special place in her journey.

Jim Moan, Chief Technology Officer and Vice President of Engineering at Big Ass Fans, brings over 30 years of leadership in his field with a focus on driving innovation and product development. Since joining in 2023, Jim has led the company’s technological advancements, setting new standards for engineering excellence. Previously, he held senior roles at Cooper Lighting, where he directed global teams in system architecture and product engineering, developing connected systems that transformed their market segments. Jim holds a Master of Science in Engineering from the Georgia Institute of Technology and has been instrumental in advancing large-scale engineering projects throughout his career. His expertise continues to shape the future of Big Ass Fans, pushing boundaries in product innovation and engineering leadership.

J.J. Rodgers, Vice President of Finance at Big Ass Fans, brings over two decades of financial expertise and leadership across diverse industries. Since joining Big Ass Fans in 2023, J.J. has streamlined financial operations, driving efficiency and growth while overseeing key initiatives that align financial strategy with business objectives. With a strong background in finance, operations, and sales management from previous roles at Catalent Pharma Solutions, Emerson, and Hill-Rom, J.J. has consistently delivered results in fast-paced, high-growth environments. He holds an MBA from Xavier University and a BS in Accounting from the University of Kentucky, and his leadership continues to be defined by a focus on innovation, operational excellence, and team collaboration.

Dan Nelson, General Manager of Services at Big Ass Fans, has been a dedicated company veteran for over 15 years. Known for his strong work ethic and unwavering character, Dan is committed to delivering exceptional customer experiences by leading an in-house team of support experts and a nationwide network of certified installers. His hands-on approach ensures that every Big Ass Fans product performs at its best, bringing peace of mind to clients across the country. Under Dan’s leadership, the service division has seen an impressive 70% revenue growth in just four years, a testament to his hard work and passion for the role.