Bloomberg Businessweek Columnist Karen E. Klein today highlighted Big Ass Fans ® in her “Smart Answers” column.
One of the column’s readers asked how to get noticed when launching a new product. She shared Big Ass Fans ‘ experience marketing Haiku® , the company’s highly successful home ceiling fan. Because Big Ass Fans was entering a new market, the process involved an extensive advertising campaign.
Haiku has gone on to win scores of international design and technology awards.
Klein also noted how customers’ requests for high-quality LED fixtures led Big Ass Fans to develop lighting products. The company’s full-service, direct-sales approach cuts out the middlemen usually involved in the purchase of light fixtures, so customers have the benefit of working with only one company throughout a project.
Read the full article here.