Fast Company today published an article on the rapid growth of Big Ass Fans®, focusing on the company’s ability to seize opportunities.
Contributor Kaihan Krippendorff recounted how Big Ass Fans’ customers suggested its name by constantly asking employees of the then-HVLS Fan Company if they made “those big-ass fans.”
“So the HVLS Fan Company decided to walk through the door that customers had opened for them and rename themselves ‘Big Ass Fans,’” Krippendorff wrote. “The name stuck and spread.”
Since that time, the company has invested heavily in research and development, introducing a breadth of new models including the world’s only fans designed specifically for air-conditioned commercial spaces.
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