Inc. featured Big Ass FansĀ® in an article today about the importance of starting conversations with customers — and listening to what they have to say.

ā€œIn a culture that favors business rules and systems meant to streamline every last detail, it almost seems too easy to let the customer tell you exactly what they want,ā€ wrote Tracy Leigh Hazzard. ā€œIn this case, it was the right answer and Big Ass Fans has watched their business as well as their profits exceed their wildest dreams because of it.ā€

To read the full article, click here.