Fast Company today published an article on the rapid growth of Big Ass Fans ®, focusing on the company’s ability to seize opportunities.
Contributor Kaihan Krippendorff recounted how Big Ass Fans ’ customers suggested its name by constantly asking employees of the then-HVLS Fan Company if they made “those big-ass fans.”
“So the HVLS Fan Company decided to walk through the door that customers had opened for them and rename themselves ‘ Big Ass Fans ,’” Krippendorff wrote. “The name stuck and spread.”
Since that time, the company has invested heavily in research and development, introducing a breadth of new models including the world’s only fans designed specifically for air-conditioned commercial spaces.
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