The New York Times today featured Big Ass Fans ® in an article examining the benefits that can come with provocative company names.
Writer John Grossmann recounted how Big Ass Fans was once known as The HVLS Fan Company, a nod to the high volume, low speed products. Inevitably, customers started all phone conversations the same, “Are you the guys who make those big ass fans?” And so was born Big Ass Fans .

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