Inc. featured Big Ass Fans ® in an article today about the importance of starting conversations with customers — and listening to what they have to say.
“In a culture that favors business rules and systems meant to streamline every last detail, it almost seems too easy to let the customer tell you exactly what they want,” wrote Tracy Leigh Hazzard. “In this case, it was the right answer and Big Ass Fans has watched their business as well as their profits exceed their wildest dreams because of it.”
To read the full article, click here.