Digital Trends published an article today on the conception and creation of the new Big Ass Light Bar.

The task light was the idea of an employee who worked as an auto mechanic for seven years before joining the company, writes Bruce Brown.

“Designed specifically to withstand the challenges faced by mechanics, contractors, truckers, oil rig workers and first responders, the light can also meet the needs of auto enthusiasts, fishermen, and outdoor enthusiasts,” he continues.

Read the full article here.