Pure Barre


In the mild climate of San Francisco, most buildings go without air conditioning because it rarely gets very hot. But when your business is a fitness studio, you need some way to cool down a room full of sweating bodies. Pure Barre, a company with more than 325 locations nationwide, specializes in workout classes that use the ballet barre to transform physiques. When it came time for San Francisco franchisee Lauren Fike to choose fans for her new studio, she knew she wanted Big Ass Fans because she’d seen them at work in other facilities.


Fike chose two 60-in black Haiku® fans with LEDs for her exercise classroom. “We wanted something sleek that would blend in with the black ceiling tiles, and they look great.” But more important than looks is the comfort and energy savings they create. “We can absolutely feel a difference in how they cool the space and keep the air from getting stuffy. The customers enjoy them. Nobody wants a stuffy studio.” And because the fans meant Fike didn’t have to purchase expensive air conditioning, she says they have saved her thousands of dollars.

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“We’ve had them for two years, and we’ve never had a single problem with them. They’re great. I love my Big Ass Fans .”

Lauren Fike, Pure Barre Franchise Owner