Fast Company today published an article on the rapid growth of Big Ass FansĀ®, focusing on the company’s ability to seize opportunities.

Contributor Kaihan Krippendorff recounted how Big Ass Fans’ customers suggested its name by constantly asking employees of the then-HVLS Fan Company if they made ā€œthose big-ass fans.ā€

ā€œSo the HVLS Fan Company decided to walk through the door that customers had opened for them and rename themselves ā€˜Big Ass Fans,ā€™ā€ Krippendorff wrote. ā€œThe name stuck and spread.ā€

Since that time, the company has invested heavily in research and development, introducing a breadth of new models including the world’s only fans designed specifically for air-conditioned commercial spaces.

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