Business Insider today highlighted the energy savings possible by integrating Big Ass Fans’ Haiku® with SenseME smart ceiling fan with the Nest Learning Thermostat.

Writer Rebecca Borison noted consumers can reduce their air conditioning costs up to 30 percent.

The air movement created by Haiku with SenseME can make you feel several degrees cooler than the actual temperature in a room, so you can raise the temperature on your Nest® Thermostat higher than normal and stay just as comfortable. SenseME’s app automatically suggests higher temperatures that you can select conveniently from your smartphone. Each degree you raise your Nest Thermostat saves up to 5 percent on energy costs.

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